Proud of your USA Made product, and desire to share it with new customers beyond our borders?
In today’s internet connected world, news regarding a new product travels fast. Your product may be purchased in Denver today, and carried off in a Boeing 777 tomorrow, and end up in a multitude of cities around the globe.
Many small and medium size American companies get internet inquiries from foreign countries regarding the desire to purchase their product. Often, these inquiries result in a package delivered to someone on the other side of the globe via the postal service or UPS. These small international shipments create a nice buzz around the office, but rarely result in a meaningful increase to the company’s bottom line. This is Reactive International Sales.
May 3, your company has an opportunity to begin a proactive international plan.
Business efficiency is all about a sharp focus. In a single afternoon, Zach Frederick will take you through the steps necessary to move your company from none, or only incidental international sales, to a well targeted International Plan to grow your business into new global markets.
- Digging out the no charge government resources to learn the hard numbers on global distribution of goods by industry and product category
- Scouting the current distribution network, or not, of competing products in your category in a particular foreign marketplace.
- Two Step or Three Step distribution?
- Multiple Channels or Country Exclusive distribution?
- Gray Market challenges
- Brand Building partnerships or One Stop distributors?
- Cultural Introductions, Languages, and building bridges to long term relationships
- Foreign Marketing Support materials and programs
- Order Flow procedures
- Wire Transfer, Letter of Credit, or Open Account
- Credit Insurance
- Shipping and Freight Forwarding Options
- Credits and Returns
- Leveraging USA Made, Domestic Success, and Initial Pockets of Export Success
Learn from a “boots on the ground” Export Professional, who in a few short years, built his own company from $0 in sales and no start up capital, to millions of dollars in sales through his company’s network of distributors in 70 countries around the world. This success has been recognized with an Export Achievement Award from the United States Department of Commerce. Only one non American factory is on the Frederick Export client list, and that company has just been nominated for the Queen’s Award for exporting excellence. The factory is just outside London, and Frederick Export has guided them to 167% growth over 5 years in their export of British made goods. All other Frederick Export clients proudly ship USA Made products all over the world.
Instructor: Zach Frederick, Frederick Exports
Recommended for. . .
Anyone that works for a company that would like to find buyers for their products overseas, and put together smart distribution deals with those buyers.
Prior knowledge. . .
This training is an excellent supplement to our exporting and importing tracks, and while it requires no previous trainings, the International Sales training may be enriched by previous attendance at Exporting & Importing 101, Developing Your Export Strategy, and/or Developing Your Import Sourcing Strategy.
